The Plain Dealer
Monday, March 06, 2006

Business Bookshelf

By Janet H. Cho
The Plain Dealer- cleveland.com

Name: Bruce Good

Title: Vice President, Good Marketing Inc., a Cleveland firm that develops products, services and brands primarily in the kids' market.

What he's reading: "One Fish, Two Fish, Red Fish, Blue Fish," by Dr. Seuss. $7.99, published by Random House Books for Young Readers.

Why: "Our 5-year-old son is able to read out loud this wonderful rhyming masterpiece."

Will he recommend it: "I would recommend this to parents and children, and to new readers. It's fun to read this out loud."

What's next: "Team of Rivals: The Political Genius of Abraham Lincoln," by Doris Kearns Good-win. $35, published by Simon & Schuster. "Since I was in college, I've always been interested in presidential politics and worked on several campaigns. I enjoyed reading Goodwin's book about Lyndon Johnson (The American Dream Machine) for one of my history classes."